Dave Yeske, in the Journal of Financial Planning give a great answer.
Financial planning is a process for helping individuals and families use their human and material resources to transform their lives for the better. But I’d rather make a grander statement: I think financial planning is potentially the most important profession in the world, and certainly the most important profession in the 21st century.
… we deal with some of the most important forces in people’s lives. Think about the traditional professions of law and medicine, for example, and now look at financial planning. Vastly more people will suffer a bad financial outcome in their lives than will suffer from a dread disease or a perilous legal situation. We’re the ones who have the power to help people care for aging parents, educate their kids, provide for a comfortable retirement—these are the things that everyone strives for. These are also the biggest potential stress points in people’s lives.
A growing body of research is showing that financial problems can lead to negative health outcomes. Therefore, by extension, financial planners wield the power to potentially not only make people’s lives better financially, but even make them better physically. I can’t think of any other profession that is more at the intersection of everything that matters to people and everything that most impacts their lives.
When financial planners are cognizant of the magnitude of what they’re doing and the potential role they’re playing in people’s lives, I think they show up different. It’s a sacred trust that clients place in us because of the importance of this in their lives.
To which we at Korving & Company respond with “Amen.”
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