We often tell clients that our long term investment objective is to provide them with a fair rate of return over time while working to minimize the amount of risk they take. Part of that objective is achieved by finding ways to save them money.
Buying the right mutual funds can save clients a lot of money. Many mutual fund families offer the exact same fund in several different “share classes.” The primary difference between each share class is the expenses the fund charges the client. After deciding which fund we want to buy, we choose the least expensive version of that fund. This means that our clients keep a bigger share of the fund’s returns.
We also pay attention to the tax consequences of our investment strategy and work to minimize the taxes that our clients pay at the end of the year. Occasionally we will sell some losing investments to offset gains in other investments. At the end of the day, this allows our clients to keep more of their money.
We help clients understand how much they need to save for retirement.
For example, we might tell them that buying the new luxury car that they really want every three years will mean they have to work for another five years to meet their stated retirement goals. This helps them with their decision making.
Making sure our clients understand how much they can safely spend and where they should take the money for their goals is a key value-added service that we provide.