Glass ceilings continue to be broken! Two women are currently vying for the office of President of the United States. More women are attending college than men, and those women are graduating in larger numbers. Affluent women are handling more money than ever before and are becoming their families’ primary breadwinner in increasing numbers.
Women are willing and able to hire financial advisors. However, according to a number of studies, many women are unhappy with their financial advisors because of disrespectful and condescending attitudes from many in the advisor community.
Many women do not feel they are getting what they need or want because their advisors don’t listen. Women don’t necessarily need different or unique investments. But they do want to have more detailed conversations about their goals and their concerns. Women want a “deep, meaningful advisor relationship” according to one major research study of affluent women. Women are generally more willing to share their personal information and concerns. These things actually allow financial advisors to do a better job! For instance, women who have family members battling medical problems or drug addiction may find that these issues can have long-term financial implications on themselves and their families.
These women owe it to themselves and their families to interview a number of financial advisors until they find the right fit, depending on what they value most. We work with a large number of affluent women clients. Generally these women value that we listen to truly understand their aspirations, concerns, and fears; come up with solutions that address those issues; continuously monitor and manage of their portfolios; and provide proactive outreach.