Viewing “Generation Now”

Chapter 5

Schwab funded a research study to find out what the next generation – “Generation Now” – believes and how it views the world. They wanted to understand how they view their future, determine their fears, attitudes and behaviors.

“Generation Now” is 30 – 45 years old. They have graduated from college, have a career and are making good money. But as they reached adulthood, the events they grew up with shaped them and their attitudes.

Uncertain Horizons

With all this uncertainty, “Generation Now” are split and confused about how they should approach investing today, and unclear how much risk they should be exposed to: Should they take a more conservative approach in the short -term until it’s clearer the economy has fully recovered?

Or, should they play a more aggressive hand that’s more in line with their age and life stage?

I have some conservative accounts and the interest is almost non-existent, so that’s harmful for future savings. And uncertain housing markets and equity markets… that makes it difficult to plan for the future. And that makes it difficult to buy stocks and mutual funds for the future when you don’t know what the market is going to do and difficult to buy a home if you don’t know if there’s giving to be another housing crash. So those things make it difficult to plan for the future.

This is the fifth of 12 posts examining Generation Now.

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