Car Makers Pitch Power as the Ultimate Luxury

I believe it was J.P. Morgan back in the Gilded Age who once said of yachts that if you have to ask how much they cost, you can’t afford it.  If you have that kind of money, you may be in the market for one of these cars.  Via the Wall Street Journal.

Big luxury brands are hoping to expand an elite market of drivers who are drawn to high-end performance vehicles engineered to racing standards, cars like BMW’s BMW.XE +3.11%M series, Audi’s NSU.XE +0.33%RS models, Cadillac’s V-series and Mercedes-Benz’s AMG line. These extreme performers have upward of 500 horsepower under the hood (more than double what’s in a garden-variety luxury sedan) and can zip from a stop to 60 miles per hour in 4 seconds or less—all while burning gas more wantonly than a big pickup truck.

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