Breaking up with an old car … is hard to do.

An article by Joseph B. White in Market Watch gives numerous accounts of people who have become so attached to their cars that they cried when they had to let go.

Parting with a beloved set of wheels can be an emotional jolt. Orlando Soria, 30, says he wept when he cleaned out his 1999 Volvo V70 before donating it

Ad then there’s David Groegor whose parents bought him a white 1988 Mustang convertible for his 17th birthday.

“In high school, it was the coolest car that was,” says Groeger, who grew up on Long Island, N.Y. “People knew me for that car.”

People still do. Groeger, now a 32-year-old lawyer in Farmingdale, N.Y. still has that Mustang—even though, he says, “I’ve put as much money into keeping this car running as it would [cost] to buy a new one.” Among the repair bills: about $5,000 spent to replace the engine after the original melted down on the New Jersey Turnpike three years ago. He also has replaced the canvas top—it was ripped and leaking—and had two vanity plates stolen, including one that read DAGSBABY.

“My really close friends would love to see me get a new car,” he says. Members of his family “get worried about safety.” But Groeger says he’s sticking with his Mustang. Even when the engine died, he says, he couldn’t bring himself to scrap his beloved “Sally.”

Why keep an older car?  Even people who can afford a new car won’t ditch their old car or truck.  They like the values an old car reflects—dependability, frugality, a rejection of a throwaway, planned-obsolescence culture. Old cars can remind their owners of youth, family and adventures. Some old cars have personalities, even names.  One of us at Korving & Company still drives the Jeep Cherokee his parents bought him as a college student 15 years ago.  It’s still going strong.

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